Chinese company ByteDance, among the largest “unicorns” in the world, with the Toutiao online content platform and the video-sharing application TikTok in its portfolio, has launched a global pandemic employment campaign, to increase the number of employees with 40,000 people by the end of the year.
ByteDance, a startup founded in 2012 by Chinese entrepreneur Zhang Yiming in Beijing and valued at $ 75 billion at the most recent funding round, wants to reach a total of 100,000 employees by 2020, to better compete with rivals. Directed by Alibaba Group and Tencent Holdings. Last November, the company had more than 50,000 employees, 15 R&D centers and offices in 126 cities worldwide, including Los Angeles, New York, Berlin, and Tokyo.
ByteDance is seeking to hire nearly 10,000 people globally in the first phase, about one-third of the open positions targeting programming and research, according to an internal website of the company, consulted by Bloomberg. The new hires will support the company’s operations on the two key segments, represented by news aggregator Toutiao and the TikTok app, among the most downloaded mobile applications in recent years. ByteDance will also be able to expand its presence in new markets, such as e-commerce and the gaming market.
The ByteDance move contrasts with the actions of other startups, who dismissed employees or sent them into technical unemployment amid the coronavirus pandemic. The Chinese company is not the only one to resume or accelerate employment, as economic activity begins to return to normal after Beijing has relaxed some of the measures required to control the spread of the virus.